Anu Ramani

Posted on: April 1 2019

Anu Ramani

Founder, Isoline Communications

What’s Happening in April with Anu Ramani, Founder of Isoline Communications

What attracted you to starting your company?

I started my own company in 2015 to fill a gap I saw in the market for specialised content marketing for the tech B2B and telecoms B2B sectors. Combining my love for creativity and technology to help tech B2B companies better market their products and services. With so many technological developments like blockchain and IoT, I saw an opportunity to share my knowledge and experience in an exciting and quickly growing sector of the industry. Since then the company has been growing and expanding to meet the needs of our clients.

What gives you the most satisfaction in your job?

Clients’ trust. When a client comes to us and asks us what we think about a strategy, a new idea or collaboration, I feel that we are providing great value. I love working closely with my clients, getting a full and comprehensive understanding of their specific business and their needs within the larger industry. And then turning that knowledge into impactful and meaningful content.

What advice can you give to individuals looking for jobs right now?

Don’t be afraid to look in adjacent marketing sectors for opportunities. Movement between PR and content marketing, for example, has never been so prevalent as it is today. Look at what you like to do and then plan your next move. When fielding offers, don’t take on a role just for the money. Focus on roles that add value to your skill set with a work environment that helps you learn, address new challenges, and grow.

What are you most looking forward to most this year?

Growing: I told the team last year that at next year’s Christmas dinner the team would be double its current size, as would our client base: and we are well on our way to achieving that! It’s literally a roller coaster of a ride but I think we are all enjoying it. Growth always comes with significant challenges but also carries meaningful rewards.

What’s your favourite brand?

I read this as ‘band’, and was about to say ‘Queen’! My top brand would be Alibaba – because I adore Jack Ma and what he has achieved with his company. I tend to gravitate towards brands that quietly push towards excellence and innovation and don’t make too big a deal about it: that’s why I’m so attracted to the B2B world, I guess.

What music makes you feel most creative at work?

See above!

What quote inspires you the most?

I’m going to focus on quotes that give me a lot of inspiration at work, as opposed to life lessons and values in general. Get in touch if you’d like a list of those (be warned, there’s a LOT of them :-)). There are so many good ones, but I’ll leave you with two of my favourites.

“Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” – Jack Ma, Chairman of Alibaba.com

“When you receive feedback, assume positive intent” – Indira Nooyi, Chairman of PepsiCo