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Dan Mitchell

Posted on: March 1 2019

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Dan Mitchell

Creative Director, Big Kid

What’s Happening in February with Dan Mitchell, Creative Director Big Kid

What attracted you to joining your company?

The opportunity to create the agency I’d want to work for; strategically, culturally and creatively.

What gives you the most satisfaction in your job?

Stretching both ours and our clients’ expectations to deliver engaging, meaningful creative and content that inspires, informs, delights, and most importantly, galvanises audiences into action.

What advice can you give to individuals looking for jobs right now?

Be yourself. Your prospective agency will have met many people like you, but they won’t have met you. Your CV got you in the door, so now they want find out more about the person who wrote it. Represent yourself in an open and honest way at all times. If you’re a closed book, it’s more than likely that they will be too.

Prepare. Research your prospective employer; their story, the breadth of work they deliver, the clients, website tone of voice, blog, news content and feeds. Seek out synergies, common interests, points of discussion, whatever fits best for you, but just make sure all the signals you’re sending out are saying, ‘I really, really want to come and work here’.

Discover. An interview is a two way conversation, not a Q&A session. Ask questions. Probe. Draw out the reasons why the agency has created this new role. Is it increased workloads? A skills gap? Leadership qualities? You won’t gain much from asking, ‘what are you looking for in the role?”. That’s on the job spec. Instead, why not try, ‘Can you tell me why you’ve created this role within the agency? If you can get to nub of the problem, it’s only a short step from there to being the solution.

Be a teamster. Remember, it’s incredibly unlikely for us to interview anyone who meets the entire criteria of a job spec (which, if you ask many small agencies, is in fact an elongated wish list). So be confident in what you bring, along with the drive and willingness to learn what you don’t. Everyone loves a teamster.

A word for designers. We’re a design agency. We’re going to enjoy your portfolio first, and only then will we look at your CV. So before you apply, make sure you review your website or online experience and don’t leave broken links or half-finished content on there. If you’re wanting to step up a level to midweight or senior then your PDF had better look like it. Think about the quality of compression you choose for your images, the story you tell, how you get across your craft, your pride in the job, achievements and your personality. And please, please, take time to clearly explain the part you played in the project. It’s incredibly important.

What are you most looking forward to most this year?

We’re working on a couple of really big integrated campaigns in collaboration with other agencies and providers. It’s the way forward. The client gets the best possible and we get to do everything we’re best at, whilst learning about stuff we’re still developing.

What’s your favourite brand?

An incredibly difficult question, but I’m trying to think of what’s really stuck with me over the years, so I’d probably say Paul Smith.

Sir Paul is an earnest advocate of great British design, diversity and creative integrity. He still owns a controlling stake in his business because that independence provides him with the freedom to do the things that other, larger name brands simply cannot do.

Furthermore, he’s a good bloke – a brand in his own right – and I find his clothes to be just an extension of the man himself – confident, classic (with a twist) and quintessentially British.

He’s changed the way we dress in Britain. We’re better for it.

What music makes you feel most creative at work?

As usual, the Bigkid Spotify playlist is all over the shop. We’re listening to Everything is Recorded, Father John Misty, Kylie, Parcels, Maribou State, Spoon, Sufjan Stevens… Music’s not really a factor in terms of our collective creativity… except when it’s bad.

What quote inspires you the most?

Measure twice. Cut once. I’m a pragmatist.

For more information on Big Kid, please visit their website https://wearebigkid.com/